McCarter Examines Marketing to Moms Brand Partnerships On M2Moms® - The Constant Conference
Partnerships multiply the reach of marketing budgets
M2Moms®-The Constant Conference is a 24/7 online executive learning resource dedicated to helping marketers build better business with today’s moms and families. McCarter, an internationally recognized marketing to moms expert, is a regular contributor to M2Moms®.
McCarter continued, “The first article shows how partnerships work, especially unexpected partnerships which are often about more than making money. We’ll look at Mercedes Benz-USA and Mattel, Netflix and Nike, and Hershey’s global partnership with women artists. These partnerships created a lot of excitement and goodwill in their respective brand categories and drove additional sales.”
According to Nan McCann, Founding Producer of M2Moms®,” Katrina always leads the way in research, strategy and marketing to moms and families everywhere. Her work is longitudinal in that she has been focusing on this topic for a number of years. This is her expertise and why her practical advice to marketers is so valuable. It helps that she’s also a mom (mum!). Katrina is one of the most popular M2Moms® contributors and is consistently one of the most highly rated presenters at our live events.”
Additional current M2Moms® articles include: “Six Key Marketing To Moms Strategies”; “Using Qualitative Research To Build The Brand That Women Want”; “Brand Opportunities In Mom Market Subsegments”, “Multi-Year Research On Moms Shopping Trends” “Play & Pandemic: How Brands Can Help Families Now”; brand reminders that “Black Lives Matter At Home Too ”; surprising research results on “Charitable Giving Across A Lifespan”; the latest news, innovations and trends on parents & families; an unmatched compendium of mom-marketing-focused data; presentations; best in business reads on Madd About Books; and to help Members work out those WFH kinks an ongoing series of “Moves that Stretch” with Stephanie Bittner, founder of Bittner Movement.”
M2Moms® Sponsors:
AARP, Healthline Parenthood, GfK, FlashLight Insights, Marketing to Mums, Paramount Market Publishing, Pepper Miller Group, Snippies, Springboard Global Enterprises and Bittner Movement.
About M2Moms® To learn more: www.M2Moms.com or nan@pme-events.com M2Moms® is produced by PME® Enterprises LLC.
Nan McCann
PME Enterprises LLC
+1 8607242649
email us here
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