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Nathan’s Famous® Enters Second Year of Major League Baseball® Partnership

World-Famous Hot Dog Brand Celebrates by Launching a National Sweepstakes for a Chance to Win an Unforgettable Experience at MLB All-Star Week™

SMITHFIELD, Va., April 20, 2018 (GLOBE NEWSWIRE) -- With the Major League Baseball® (MLB) season in full swing, Nathan’s Famous® is continuing to celebrate its partnership as the Official Hot Dog of MLB, teaming the brand’s premium, fan-favorite all-beef frank with America’s national pastime for the second consecutive year.

Nathan's Famous and MLB
Nathan's Famous and MLB


Continuing the successful momentum from the brand’s first year as an official MLB partner, Nathan’s Famous will once again be a proud supporter of the league’s “PLAY BALL” initiative, which promotes participation in all forms of baseball and softball with a special focus on engaging youth.

To celebrate the partnership, Nathan’s Famous, together with MLB, has launched a national sweepstakes through which fans can enter for a chance to win an All-Star experience of a lifetime. One grand prize winner and three guests will enjoy a four-night stay in Washington D.C. during MLB All-Star Week™, along with hotel accommodations, spending cash, and tickets to the GEICO® All-Star FanFest, MLB All-Star Sunday, Gatorade® All-Star Workout Day featuring the T-Mobile® Home Run Derby, and the July 17 MLB All-Star Game presented by Mastercard® at Nationals Park.

Additionally, three first-prize winners will receive an MLB Home Bullpen Makeover, including a $1,000 Best Buy® Gift Card and a $250 MLBShop.com gift certificate.

“Last year, our partnership with MLB helped us share Nathan’s Famous premium, all-beef franks with baseball fans across the country,” said Michael Paribello, Smithfield Foods senior director of marketing. “The energy and enthusiasm that fans have for the game is incredible! By returning as the Official Hot Dog of MLB and working with the league on our national sweepstakes this year, we’re thrilled to bring the signature flavor of Coney Island to fans nationwide and celebrating this exciting sport in an even bigger way.”

At the Major League Club level, Nathan’s Famous continues to be the Official Hot Dog of the Colorado Rockies, Miami Marlins, New York Mets, New York Yankees, St. Louis Cardinals, and Washington Nationals, and the Official Beef Frank of the Cincinnati Reds.

Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs, selling a wide variety of beef franks at more than 20,000 supermarkets and wholesale club stores across the country including all natural, natural casing, skinless, bun-length, angus, and more.

For more information about Nathan’s Famous, visit www.nathansfamous.com or www.facebook.com/nathansfamous. For more information about the Nathan’s Famous MLB All-Star Week sweepstakes and to review the complete set of rules, visit www.allstarweeksweepstakes.com.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. YOU MUST BE A LEGAL RESIDENTS OF THE 50 UNITED STATES (AND WASHINGTON, D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends June 15, 2018. For Official Rules, prize descriptions, odds disclosure, and free method of entry, visit www.allstarweeksweepstakes.com. Sponsor: Smithfield Packaged Meat Sales Corp., 200 Commerce Street, Smithfield, VA 23430.

About Nathan’s Famous®
Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and twelve foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 550 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan’s please visit our website at www.nathansfamous.com.

About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook’s®, Gwaltney®, Carando®, Margherita®, Curly’s®, Healthy Ones®, Morliny®, Krakus® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance, and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

Contact:
Hunter PR on behalf of Nathan’s Famous
Megan Milano
MMilano@HunterPR.com
(212) 679-6600

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